SEO Services for Higher Education

The core of our philosophy is to add more long-term value to your organic website by methodically enhancing the overall SEO strategy. The natural byproduct of our holistic approach to search engine optimization not only develops the ranking power of your organic website but also creates a preeminent environment for naturally occurring conversions.

Our thorough understanding of inquiry-based web conversion is essential to not only optimize your website but turn the web traffic into students by focusing on keywords that have the highest rate of conversion with the best lead to start rates. The proven methods we use in our data-driven search strategies will enable your organization to capitalize on coveted web traffic that is available to them by virtue of our unparalleled understanding of the education space and utilization of detailed analytics that supports program and location targeting.

The Current Higher Education SEO Landscape

A mighty 93% of online experiences begin with a search engine¹. In addition, 70%-80% of search engine users only focus on the organic results, ignoring paid ads². In today’s highly competitive landscape, getting more eyes on your school’s website site is imperative for higher education institutions.

At Edufficient, there is a distinct difference in our SEO approach when compared to our competitors. Our team of education-based SEO professionals takes into account the unique challenges in the higher education organic landscape. In addition to increasing your site’s overall visibility, we put heavy emphasis on converting site visitors into committed enrollments

Search engine optimization (SEO) is the process of adjusting your website to get “free” or organic traffic from the search results page. Simply, SEO is the optimization of a website according to the rules of search engines like Google or Bing. With relevant and reliable web content, your website gains the ability to rank on these SERPs. Better rank provides more opportunity for visibility, engagement, and most importantly, conversions.

For colleges and universities, a search bold presence could be what gives the visibility needed for degree programs to succeed. SEO services have the power to propel college enrollment marketing, and they are not auxiliary services — they are a necessity. Prospective students searching for guidance on the web in order to take their next step on their academic journey to success. This is where the folks at Edufficient rise above the rest.

A Sustainable SEO for Higher Education Strategy

By implementing our core higher education SEO strategies, we can increase search visibility, reduce bounce rates, increase CTR’s, and maximize organic conversions. By using advanced analytics tools and aggregated data, our SEO team can understand the behavior of a prospect.

Technical SEO Site Audit and Health Analysis

A technical site audit is a foundational step that ensures your site’s technical SEO isn’t negatively impacting organic traffic. With content audits, we note all issues like sitemap structure, on-page elements, slow load speed, 4xx errors, duplicate content. Weekly technical site audits are sent to your team for review while explaining the issues and how we can solve them.

Google Suite of Digital Marketing Tools

A full Google marketing setup comes with every account. This infrastructure is integral if you want to rank content via Google Search. Our team of higher education SEOs will implement custom analytics to meet your school’s needs. Our implementations in Google Analytics, Google Tag Manager, and Google Search Console, result in a data-driven marketing strategy. We use this data to effectively correlate KPIs to help achieve your school’s business goals.

Backlink Analysis & Portfolio Management

We believe in performing quality control by heavily analyzing your backlink profile. Each link is carefully measured to ensure that they have a positive impact on your branding. These assessments we perform are to understand your backlink profile’s strengths and weaknesses.

Through our analysis, we make sure to note any suspicious links in your profile, research them, and tag them to be disavowed. We focus on the quality of your backlink profile while ensuring that your website is getting as much authority as possible.

Content Development & Optimization

Our education specialized experience in academic content adheres to the latest industry trends, Google guide. Intensive keyword research on your academic programs and your competitors, establish strong keyword focuses for each page and blog post. These steps help us understand what users are already searching.

Local Citation Building and Listing Management

Building local citations can help catapult your rankings. Based on your goals, we build a number of local accurate and consistent citations each month. A local citation is a mention of your brand on another website. This brand mention would include your school’s name, address, phone number, and other important details about your school.

We publish your citations on a variety of platforms so your citations are hitting your target audience. We also leverage core structured citations to maximize your school’s visibility. These citations would appear on sites like Yelp, Yellow Pages, Foursquare, Apple Maps Yahoo!, etc. All of these steps we take help to send rankings signals to Google that your institution’s website holds high authority.

Google My Business Listing Optimization & Management

Google My Business has become a powerful tool in organic search and has become a pillar of local SEO. Optimizing your Google My Business listing(s) for local search is extremely important. Simply having a Google My Business listing is not enough to rival competitors.

The steps we take to optimize your listing further support your campaign’s efforts to increase the rankings for searches. We ensure your listing’s information is correct and up to date. We go further to see that your business description is keyword rich. This in part gains additional clicks and exposure to your website.

Website Redesign Consulting and Management

When your institution undergoes a website redesign, we are there for you every step of the way. With speed, usability, SEO, compliance, and conversion in mind, we partner with your design team. This partnership will ensure that the site’s organization, UX, and UI create a seamless experience for student prospects.

1. SEO Tribunal https://seotribunal.com/blog/stats-to-understand-seo/
2. SEO Tribunal https://seotribunal.com/blog/stats-to-understand-seo/