Digital Marketing Articles

We use cutting edge, proven strategies, and best-in-class technology to fuel your digital marketing campaigns. Stay informed on the latest digital marketing trends and best marketing practices with articles written by our expert team of digital strategists and masterminds. If you have any feedback or want to know more about our digital marketing services, please let us know.

What is Digital Marketing You Ask?

Generally speaking, digital marketing refers to online advertising delivered through digital channels such as websites, email, search engines, social media, and mobile applications. Using these media channels, digital marketing is the method by which companies endorse goods, services, and brands. Potential students heavily rely on digital means to research schools. Providing these digital marketing strategies is our way of sharing the digital marketing love.

Stay up to date on digital marketing trends in 2021

Using Storytelling Marketing in Higher Education

By Rachel Hanson Nov 4, 2021

The Power of the Story The power of storytelling marketing is integral to the human experience. In its most primal form, storytelling served as a way for people to make meaning out of the world around them, and in turn, pass that meaning down between generations. Over the centuries, the power of the story has […]

Google Core Web Vitals: The Ranking Signals Shaking Up The SEO Community

By Rachel Hanson Jul 2, 2021

Google search as we know it has seen a significant facelift. To further optimize their platform, Google released a major algorithm update in mid-June to enhance its users’ browsing experience. The page experience rollout encompasses several ranking factors in its scoring. The latest being Google Core Web Vitals, which is relatively new to the SEO […]

Why Creative Digital Marketing Is More Important Than Ever

By Rachel Hanson Feb 18, 2021

We are living in an age where marketers can reach more people, more users, more potential students than ever before thanks to the vastness of the internet. Users can consume ads across multiple platforms and different devices based on who they are and what they interact with. At Edufficient, we pride ourselves on the ability […]

Mobile Optimization – Why it Matters for Higher Education Websites

By Rachel Hanson Dec 17, 2020

Mobile optimization has emerged in the digital age making dial-up Internet and slow loading websites a pain point of the past. In higher education specifically, mobile technology has played an increasingly greater role. It’s safe to say mobile devices have taken over the world. With just a few clicks in the search engines, students can […]

Fishing in a Crowded Lake

By Rachel Hanson Nov 3, 2020

Many higher education institutions in today’s competitive environment struggle with meeting their enrollment goals. Is your institution one of them that needs to re-examine your enrollment marketing strategy? Chances are you could reach your goal of raising enrollment rates by applying a better plan to market your school’s programs. Are your admission offices at the […]

Optimizing for Voice Search in 2021

By Rachel Hanson Nov 2, 2020

Just when you thought optimizing your website for search on desktop browsers was becoming tough, optimizing your website for mobile search comes along. Once you are almost at peace with the fact that you might have mobile search engine optimization down, then along comes optimizing your website for voice search. Alexa, Siri, Google Home, and […]

Our Clients Love Our Marketing Automation

By Rachel Hanson Oct 30, 2020

One of the great things about the Edufficient lead platform is its ability to integrate and connect with some of the most cutting edge marketing tools in the industry. Adding marketing automation platforms and management to our arsenal has garnered tremendous success for our clients. Through our experience, we have evaluated, tested, and managed many […]

5 (Good) Lead Nurturing Strategies

By Rachel Hanson Oct 29, 2020

If you’re a marketer in the Higher Education space, you’re constantly thinking about your overall digital strategy and how to stack the funnel. If your digital marketing strategy doesn’t include lead nurturing, you could be missing out. So what does it look like to cross the finish line by utilizing an effective lead nurturing strategy? […]